CM & MAKING

CM Shooting & Making

XMOBILE produces video commercials shown inside taxis and is currently airing them in taxis across Tokyo. This page introduces behind-the-scenes scenes from the CM shoot.

Dancer filming the CM in front of a green screen — CM / MAKING / X MOBILE

CM MOVIE

XMOBILE CM"Dance Man"

BEHIND THE SCENES

CM ShootBehind the Scenes

Staff preparing for filming in the CM studio — 01 / BEHIND THE SCENES

Visited the Shoot!

A large crew was on set that day. We were deeply impressed by the number of staff and the amount of equipment assembled for our CM production!

Staff supporting the tablet during filming — 02 / BEHIND THE SCENES

Product Too Heavy...

There’s a move where the product is held in one hand while extending and retracting the arm, but the tablet was too heavy to hold level with one hand.

The crew solved it by reinforcing the back with tape like this to support the product.

Model dancing for the CM in front of a green screen — 03 / BEHIND THE SCENES

Model Dancing Dynamically

They spun, twisted, and jumped while holding the product!

The director gave uncompromising directions like, 'Can you dance a bit more awkwardly?!' and '...Make it sharp with changes in tempo, please!'

The model responded and actually danced in that slightly awkward way. Professionals really are amazing.

Male model Julien and female model Eva after the shoot

CAST / SHOOTING

ShootThank you for your hard work!

We took a photo of the two together.
Thank you very much to models Julien and Eva, and to the entire production staff!

(Male model: Julien　Female model: Eva)

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